This European Business Review article about Inc and Co can help you decide if this is the right company to provide your next venture. The author Jennifer Brown has assembled an interesting article comparing the European companies and their culture. She also includes a short history of the French company. Both the US and European companies are becoming more globalized. A globalization process started in Europe and the US with the Internet, and it is now spreading throughout the world with new technologies.
Globalization means competition, which is good for consumers and for business owners. As competition increases, prices go down. Consumers benefit from lower prices and better services. Business owners benefit because they can sell their products around the world for less European Business Review article about Inc & Co.
Small and medium-size European companies are doing better than their American and Japanese counterparts in a number of industries. One of these industries is manufacturing and small manufacturing companies. In many cases, small and mid-sized European companies have smaller production facilities than their American and Japanese counterparts. Smaller production plants tend to be less expensive per unit than the larger ones, which tend to be more expensive per unit because of the labor cost involved. It is estimated that there are about one million European Union small manufacturers. Many of them are located in several countries including Austria, Switzerland, Cyprus, Romania, Bulgaria, Greece, Italy, Spain, Turkey, Poland, Ukraine, Laos, Vietnam, China, South Korea, and Japan.
A European Business Review article about Inc and Co claims, “Their success is built on their marketing strategy.” Inc. was listed among the “most trusted brands of small and medium-sized enterprises in Europe.” The organization sells a variety of household cleaning products, kitchen cleaning supplies, toiletries, cleaning solutions, kitchenware and furniture. Their product range includes such household cleaning products as Purell, Nature’s Miracle, and agreed brands as Clorox, Ajax, and Tide.
A European Business Review article about Inc and Co also claims, “The corporation’s focus on innovation and technology has generated a loyal following among consumers.” The company has several patents for household cleaning products and other technologies that help consumers maintain and care for their products. Inc. also produces a variety of cleaning and personal care items and has a distribution network that feeds directly into its European factories. It is reported that Inc. has over seven hundred employees in its North American division alone.
A European Business Review article about Inc and Co further describes its product range as “electrically heated, non-abrasive pads used to clean marble flooring and other hard surfaces. The company has an extensive line of cleaning products and janitorial and polishing products.” The company’s website does not contain any technical information about its products or marketing strategy. There is also no comment about its financial situation.